Marketing Data Analyst (Santiago de Surco)

About Us VCM is a professional services company that connects skilled professionals in Latin America with growing businesses in the U.S. and Canada. We recruit, train, and develop talent to support international teams across different business areas. We are looking for a Data Analyst
- Marketing & Performance to join our marketing team and help turn campaign data into clear business decisions. About the Role The Data Analyst will be responsible for analyzing paid media performance, building executive dashboards, identifying opportunities for optimization, and helping the marketing and leadership teams make better decisions based on data. This role is adecuado for someone who understands digital marketing metrics, knows how to work with multiple data sources, and can translate complex data into clear and actionable insights. Key Responsabilities
- Analyze and optimize marketing KPIs such as CPL, CPA, CAC, ROAS, CTR, CPC, and conversion rate.
- Build dashboards and reports for the marketing and leadership teams.
- Work with data from Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, Microsoft Ads, GA4, GTM, and CRM platforms.
- Identify trends, anomalies, and opportunities to improve campaign performance.
- Analyze conversion funnels and attribution models across different channels.
- Support budget allocation decisions based on campaign performance.
- Forecast leads, budget, and campaign results.
- Present insights and recommendations in a clear, visual, and business-oriented way.
- Ensure data quality and consistency across platforms.
- Collaborate with marketing, sales, technical teams, and leadership in the U.S. Requirements
- 3 to 5 years of experience in data analysis, marketing analytics, performance marketing, or similar roles.
- Strong knowledge of paid media platforms, including Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, and Microsoft Ads.
- Advanced understanding of marketing performance metrics such as CPL, CPA, CAC, ROAS, CTR, CPC, and conversion rates.
- Experience with Google Analytics 4 and Google Tag Manager.
- Experience integrating data from ads platforms, CRM systems, and analytics tools.
- Ability to create clear dashboards and executive reports.
- Intermediate to advanced English communication skills, especially written communication.
- Strong analytical thinking and ability to provide actionable recommendations. Preferred Qualifications
- Experience working in an agency, media agency, or performance marketing environment.
- Knowledge of attribution models and multi-channel funnel analysis.
- Experience with forecasting models for leads, budget, or campaign performance.
- Experience presenting insights to U.S.-based clients or stakeholders.
- Knowledge of Looker Studio, Power BI, Tableau, SQL, Python, BigQuery, or Supermetrics.
- Experience with CRM tools such as HubSpot, Salesforce, JobNimbus, or Pipedrive. What We Value
- A results-driven mindset.
- Ability to turn analysis into clear recommendations.
- Strong ownership of data quality and reporting accuracy.
- Clear and direct communication.
- Ability to explain data insights to both technical and non-technical stakeholders.
- Proactive problem-solving and attention to detail.
- Ability to work with teams across marketing, sales, operations, and leadership. What We Offer
- On-site work in Surco, Lima, Peru.
- Direct collaboration with the marketing and leadership teams.
- Opportunity to impact real business decisions and marketing investment.
- Growth opportunity within the marketing analytics function.
- Competitive compensation according to experience and market level.
- Modern tools and a collaborative work environment. Schedule Monday to Friday: 9am to 6pm How to Apply If you have experience in marketing analytics, paid media performance, and data reporting, we would like to hear from you. Please apply with your updated CV. Pregunta(s) de postulación
- Indicar tipo y número de documento de identidad (DNI y CE)
- ¿Cuentas con nivel de inglés avanzado?
- ¿Cuentas con disponibilidad para trabajar de forma presencial en Surco? (Referencia C.C El Trigal)
- Somos una planilla de régimen PYME ¿estás de acuerdo con ello? Lugar de trabajo: Empleo presencial Postúlate en Kit Empleo: kitempleo.pe/empleo/yscaa